Fascination Archetype

The combination of my primary (Innovation) and secondary (Power) advantages makes me a “Maverick Leader.”

Maverick Leaders are:
Pioneering | Irreverent | Entrepreneurial | Artful | Dramatic

  • You lead with a bold and unconventional vision
  • You are unafraid to take the lead and happy to propose a new direction for a product or market strategy
  • You’re always full of new ideas, and almost a little restless. You definitely make sure there’s no dull moments in your meetings
  • If something starts to feel familiar, you’ll probably start experimenting to see whether higher goals can be achieved

Primary Advantage: Innovation
Creative • Visionary • Entrepreneurial

“Innovation personalities speak the language of creativity. Their creativity gives them an advantage when old solutions don’t work anymore. These are the seekers of adventure. The experimenters. The proponents of the new. Life is too short to follow conventions.”

INNOVATION PERSONALITY DESCRIPTORS

  • Embraces opportunities for change and exploration
  • Captivates with spontaneity and a quick wit
  • Values creativity and cutting-edge thinking

WHO YOU ARE:

  • Creative
  • Visionary
  • Entrepreneurial

HOW YOU ADD VALUE:

  • You quickly solve problems with fresh solutions.
  • You’re able to generate ideas that surprise people with a new perspective.
  • People watch to see what you’ll do next because you thwart tradition.

Secondary Advantage: Power
Confident • Goal-Oriented • Decisive

“Power personalities speak the language of confidence. They inspire others through big goals. Since they usually know what they want, they often lead the discussion. They ask direct questions, taking charge of a conversation, leaning in, and stepping forward.”

POWER PERSONALITY DESCRIPTORS

  • Enjoys leading projects and easily wins buy-in of teams
  • Directs individuals and groups with confidence and success
  • Leads naturally

WHO YOU ARE:

  • Confident
  • Goal-Oriented
  • Decisive

HOW YOU ADD VALUE:

  • You influence others with self-assured ideas and action.
  • You energetically tackle big goals, giving you the potential to motivate large groups.
  • People instinctively look to you for clues about how to behave.

EXAMPLES OF LEADERS WHO USE POWER:
Arianna Huffington, Tim Tebow, Michael Bloomberg, Warren Buffett, Mark Zuckerberg

Dormant Advantage – Prestige

Your dormant advantage is the one that is least likely to impress others. When forced to use your dormant Advantage, it exhausts your energy and focus.

This is your least natural mode of communication and it requires tremendous additional energy in order to relate to others in this way. It feels awkward and unnatural. It leaves you drained.

Those strong in the Prestige advantage are proud of their achievements. They may display diplomas, prizes, and awards in their home study or on their office wall.